What Makes Someone Leave Your Website?
As a web designer/developer I pay very much attention to websites’ usabilility. Because websites are made for the visitors, even if many tend to forget that.
I recently discovered this cool infographic that points out what frustrates most visitors when navigating a website.
Please take into consideration that bounce rate is also a ranking factor in Google’s algorithm. And breaking the usability rules will only get you high bounce rates, not to mention your website will not serve any purpose.
Here is the list of NO-NOs:
- Bad navigation
- Too many ads on your page
- Bad content structure
- Obtrusive use of audio and video
- The registration requirement
- Boring content, boring design
- Poor legibility
- Lack of frequency
Infographic Source: KissMetrics
My personal frustrations
To the list I may add the following I saw on many internet marketing (and not only) websites that really really annoy me and make me go away:
- The requirement to like/share/+1/tweet in order to see the content.
I know internet marketing is a tough world and must do all possible to get visible, but asking me to like something before even seeing it is dumb! I’m not that disparate. There are more than 350 million websites on the internet to chose from, and I won’t like you just because you want me too – who’s the disparate now?
- Incredible time to load the page
Everybody knows time is money. And with today’s broadband connections it is acceptable for a page to take more then 5 seconds to load. You think 5 seconds is a short time? Try to count to 5 in a normal manner looking at this image: Isn’t that boring? Now try to imagine counting to 5 while looking at nothing – you see what I mean?
Pages that take longer then 5 seconds show lack of respect for visitor’s time.
Now it’s your turn. What makes you leave a website? Let me know in the comments!